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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Lucy Davison
Isabelle Hanily
Daisy Hartnett
Maxime Klein

Keywords

  • Sub-Brand
  • Sustainability
  • Inclusivity

Summary

Do you still shop at Victoria Secret? As a group we have explored the possibility of creating a sub brand for Victoria Secret, to overcome the sustainable and ethical imperfections of the brand, emphasising inclusivity in its models and products. The aim of the sub brand is to re-launch and revive Victoria Secret in order to build their brand image back up, leading to increased sales and maximised profit. The sub brand will consist of sustainable and ethical products, models and instore environments - priced at affordable rates to satisfy consumer needs, and ultimately putting Victoria Secret at a competitive advantage.