All information presented here is the students opinions based on answering a particular brief.
Team Members:
Click on the image to view the team member’s PDF or watch their video:
Shihui Cai
Managing Director
Ruhan Wu
Merchandising Director
Weijian Chen
Market Research Director
Yihong Zheng
Finance Director
Ziyuan Wang
Commercial Director
Haochuan Zhang
Marketing Director
Keywords
- 16-25 years old (university student premium)
- Sustainable & 100% vegan
- M-commerce & E-commerce
Summary
SUSVEGAN's vision is to ethically manufacture durable and most stylish backpacks using eco-friendly materials to minimise environmental and social impact and make fashion accessible to all young people. In addition, SUSVEGAN's mission is to create exceptional products that lead and inspire the 100% vegan trend to encourage more consumers to join the purchase of vegan backpacks. An organization's values are how an organization achieves its vision, and SUSVEGAN places its high standards of social responsibility, integrity and customers at the heart of its values.