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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Zonghui Liu
Leyi Tang
Zhiwei Tong
Shiao Xu
Mengqian Zeng

Keywords

  • Digital Development
  • sustainability Development
  • Redefine Product Line

Summary

Improvements are derived from an external analysis of the current UK market combined with Hollister's own internal weaknesses.
Future plans address a more sustainable society and Gen Z target consumers with changing tastes by deploying immersive in-store environments or new rental ready-to-wear sales models using updated digital technologies. The newly defined product line can keep up with the pace of fast fashion competitors.