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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Sophie Eckersley
Bailey Evans
Christopher German
Elena Makin
Chloe Simms

Keywords

  • Kors
  • Seamless Experience
  • Distinction

Summary

To secure Michael Kors as an established luxury player in the minds of the consumer, our strategy will foster a clear distinction between the current line offerings – harnessing such through improvements of the customer journey and increasing the sustainable facets of the brand to capture a loyal customer base.