{"id":531,"date":"2022-04-06T09:10:44","date_gmt":"2022-04-06T08:10:44","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=531"},"modified":"2022-05-12T12:35:33","modified_gmt":"2022-05-12T11:35:33","slug":"business-project-susvegan","status":"publish","type":"page","link":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2022\/business-project-susvegan\/","title":{"rendered":"Business Project: SUSVEGAN"},"content":{"rendered":"<div id=\"pl-531\"  class=\"panel-layout\" ><div id=\"pg-531-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-531-0\" ><div id=\"pgc-531-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-531-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 40px; \" class=\"panel-row-style panel-row-style-for-531-1\" ><div id=\"pgc-531-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-531-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 40px; \" class=\"panel-row-style panel-row-style-for-531-2\" ><div id=\"pgc-531-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-531-2-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-531-2-1-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><video controls=\"\" src=\"https:\/\/video.manchester.ac.uk:\/weblounge-files\/00000000-5e6a-92bb-0000-0180b7f52ce0\" width=\"100%\" poster=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/04\/Shihui-Cai-20411648414340_.pic_1024.png\"><\/video><\/div><\/div><\/div><div id=\"pgc-531-2-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-531-3\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-531-3\" ><div id=\"pgc-531-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-531-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-531-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-531-3-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\"><\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-531-3-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p>Click on the image to view the team member\u2019s PDF or watch their video:<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-531-3-0-3\" class=\"so-panel widget widget_siteorigin-panels-builder\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-531-3-0-3\" ><div id=\"pl-w624d4b05184ac\"  class=\"panel-layout\" ><div id=\"pg-w624d4b05184ac-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w624d4b05184ac-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w624d4b05184ac-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Shihui Cai<\/strong><br \/>\nManaging Director<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-w624d4b05184ac-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Ruhan Wu<\/strong><br \/>\nMerchandising Director<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-w624d4b05184ac-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w624d4b05184ac-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Weijian Chen<\/strong><br \/>\nMarket Research Director<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-w624d4b05184ac-0-1-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Yihong Zheng<\/strong><br \/>\nFinance Director<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-w624d4b05184ac-0-2\"  class=\"panel-grid-cell\" ><div id=\"panel-w624d4b05184ac-0-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Ziyuan Wang<\/strong><br \/>\nCommercial Director<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-w624d4b05184ac-0-3\"  class=\"panel-grid-cell\" ><div id=\"panel-w624d4b05184ac-0-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Haochuan Zhang<\/strong><br \/>\nMarketing Director<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-531-3-0-4\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul class=\"upper\">\n<li><strong>16-25 years old (university student premium)<\/strong><\/li>\n<li><strong>Sustainable &amp; 100% vegan<\/strong><\/li>\n<li><strong>M-commerce &amp; E-commerce<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-531-3-0-5\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>SUSVEGAN's vision is to ethically manufacture durable and most stylish backpacks using eco-friendly materials to minimise environmental and social impact and make fashion accessible to all young people. In addition, SUSVEGAN's mission is to create exceptional products that lead and inspire the 100% vegan trend to encourage more consumers to join the purchase of vegan backpacks. An organization's values are how an organization achieves its vision, and SUSVEGAN places its high standards of social responsibility, integrity and customers at the heart of its values.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>All information presented here is the students opinions based on answering a particular brief. Team Members: Click on the image to view the team member\u2019s PDF or watch their video: Shihui Cai Managing Director Ruhan Wu Merchandising Director Weijian Chen Market Research Director Yihong Zheng Finance Director Ziyuan Wang Commercial Director Haochuan Zhang Marketing Director &hellip; <a href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2022\/business-project-susvegan\/\" title=\"Business Project: SUSVEGAN\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":248,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-531","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Project: SUSVEGAN - FBT Graduate Showcase 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2022\/business-project-susvegan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Project: SUSVEGAN - FBT Graduate Showcase 2022\" \/>\n<meta property=\"og:description\" content=\"All information presented here is the students opinions based on answering a particular brief. 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