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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Anisha Anwar
Huifang Li
Jing Liu
Han Yu
Jiahua Huang

Keywords

  • INTERNATIONALISATION
  • RE-BRANDING
  • INNOVATION

Summary

The appropriate strategy for Uniqlo was developed and can be discovered that combining online and offline marketing and co-branding with other companies to expand the more adaptable globalisation, which will allow Uniqlo to have greater influence in the international market so that gains a durable competitive edge. The proposed plan could enable Uniqlo to capitalise on a variety of assets while providing adequate support for an ambitious future.