All information presented here is the students opinions based on answering a particular brief.
Team Members:
Chu Wai Chi
Xiao Xu
Yuhan Liu
Yuyan Ji
Zhuomin Zhu
Keywords
Communication
Consumer Centric
Sustainability
Summary
For Mango's long-term success, strategies for market penetration through marketing communication activities with technology considerations and a customer-centric focus are recommended.
