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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Minghan Jiang
Jianan Li
Wanqi Jin
Xin Su
Ying Jin
Yuhan Yin

Keywords

  • Communication
  • Sustainability
  • Internationalism

Summary

Barbour has a solid following and a historical background, making it a popular name among the British Royal Family, but it also must create new methods to keep up with changing fashion trends. We recommend that Barbour preserve its existing brand heritage and modify approaches in line with product innovation, marketing enhancements, and international expansion.