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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Jiarong Bi
Shenghan Chen
Alessia Liao
Siyi Liu
Zehua Lu

Keywords

  • SUSTAINABILITY
  • INNOVATION
  • DIVERSIFICATION

Summary

Based on the current brand situation analysis, Calvin Klein should be creating innovations focusing on sustainability will help the brand diverse from other and gain success in the future.