Click the fullscreen icon below
to see the report full size
All information presented here is the students opinions based on answering a particular brief.
Team Members:
Jiarong Bi
Shenghan Chen
Alessia Liao
Siyi Liu
Zehua Lu
Keywords
-
SUSTAINABILITY
-
INNOVATION
-
DIVERSIFICATION
Summary
Based on the current brand situation analysis, Calvin Klein should be creating innovations focusing on sustainability will help the brand diverse from other and gain success in the future.