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All information presented here is the students opinions based on answering a particular brief.

Team Members:


Lana Norman
Ella Cleary
Charlotte Bowyer
Daisy Fenton
Daisy Valiant
Lily Butcher

Keywords

  • INCLUSIVITY
  • DEVERSIFICATION
  • RE-BRAND

Summary

Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. The brand needs to look at an increased sizing strategy, innovating materials and manufacturing processes, whilst diversifying both models and in-store employees. This will include revised marketing campaigns to reach new target audience and satisfy rising demands of consumers, whilst still appealing to their existing market.