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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Talla Cross
Nina Fahey
Harriette Gates
Riona Mccreesh
Ellen Morris
Nikytta Patel

Keywords

  • Scandinavian
  • Sustainability
  • Phygytalisation

Summary

Through a thorough situational analysis of H&M four key brand issues have been identified. In order to remedy these issues, H&M must adopt the recommendation of a 'rebrand' in order to stay competitive in a crowded industry. The future of fast fashion is uncertain, and the post pandemic years have left consumer desiring more from brands before parting with their cash. Therefore rebranding will allow H&M to differentiate themselves on factors such as quality and design, not just price (Porter, 1980) appealing to the lucrative market that is generation z and millennials