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All information presented here is the students opinions based on answering a particular brief.

Team Members:

Freya Clark
Iushi Patel
Imogen Schofield
Juqing Jin (Arthur)
Haichuan Wang (Bosco)
Xiaotian Zhang (Barry)

Keywords

  • EXPANSION
  • NEW TECHNOLOGIES
  • MARKET PENETRATION

Summary

In the fiercely competitive UK fast fashion market, the Japanese brand Uniqlo can increase its chances of successful expansion by improving transparency and rebranding to better resonate with UK consumers. By introducing a new product line and implementing new phygital technologies in-store, while focusing on a new group of consumers - Gen Z - Uniqlo can have a comparative advantage among the UK fast fashion market and generate profit for future development.