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All information presented here is the students opinions based on answering a particular brief.
Team Members:
Maya Bonsor
Rio Flower
Hannah Riley
Yiwei Qiu
Hongbo Qiu
Keywords
- Recapturing
- Distinguishing
- Innovating
Summary
Since the acquisition by H&M Group, Weekday has enjoyed significant resources. However,a situational analysis revealed its key issues, resulting in a loss of brand identity. To address this, Weekday needs to establish its market position and align promotional strategies with its existing target audience. The report assesses Weekday's strategic direction using theoretical models; and concludes with recommendations aimed at recapturing, distinguishing, and innovating the brand's current business strategies for the future.