{"id":1848,"date":"2023-04-11T23:17:48","date_gmt":"2023-04-11T22:17:48","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/?page_id=1848"},"modified":"2024-05-07T10:11:06","modified_gmt":"2024-05-07T09:11:06","slug":"fashion-projectuniqlo-strategic-development","status":"publish","type":"page","link":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-projectuniqlo-strategic-development\/","title":{"rendered":"Fashion Project: The White Company Brand Development Report"},"content":{"rendered":"<div id=\"pl-1848\"  class=\"panel-layout\" ><div id=\"pg-1848-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-1848-0\" ><div id=\"pgc-1848-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-1848-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-1848-1\" ><div id=\"pgc-1848-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-1848-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-top: 40px; padding-bottom: 0px; \" class=\"panel-row-style panel-row-style-for-1848-2\" ><div id=\"pgc-1848-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1848-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1848-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1848-2-2\"  class=\"panel-grid-cell\" ><div id=\"panel-1848-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1848-2-3\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-1848-2-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp; to see the report full size<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1848-2-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-1848-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-1848-3\" ><div id=\"pgc-1848-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1848-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-1848-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Group-9.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=2405071011\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Group-9.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1848-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-1848-4\" ><div id=\"pgc-1848-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1848-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-1848-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-1848-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Chenyi Xu<br \/>\nQihang Zhou<br \/>\nYifei Wu<br \/>\nYitian Gu<br \/>\nZiyan Huang <\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-1848-4-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul>\n<li>\n<h5>Re-connect<\/h5>\n<\/li>\n<li>\n<h5>Innovation<\/h5>\n<\/li>\n<li>\n<h5>Evaluate<\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-1848-4-0-3\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>The White Company is a lifestyle brand known for its durable quality and minimalist design. The White Company is now in a crucial phase of rebranding and rebuilding its brand image in order to cope with intense market competition. We recommend the brand focus on an expansion strategy that involves enhancing marketing activities and internationalisation. At the same time, incorporate digital technology innovation and sustainable practices to respond to fast-paced industry developments and to meet future customers\u2019 demands.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. Created using FlowPaper Flipbook Maker &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Chenyi Xu Qihang Zhou Yifei Wu &hellip; <a href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-projectuniqlo-strategic-development\/\" title=\"Fashion Project: The White Company Brand Development Report\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":303,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1848","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: The White Company Brand Development Report - FBT Graduate Showcase 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-projectuniqlo-strategic-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: The White Company Brand Development Report - FBT Graduate Showcase 2024\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. 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