{"id":2726,"date":"2024-03-24T07:01:44","date_gmt":"2024-03-24T07:01:44","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/?page_id=2726"},"modified":"2024-05-06T03:59:59","modified_gmt":"2024-05-06T02:59:59","slug":"fashion-project-to-reinvent-or-evolve-charting-the-future-course-for-crocs-2","status":"publish","type":"page","link":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-to-reinvent-or-evolve-charting-the-future-course-for-crocs-2\/","title":{"rendered":"FASHION PROJECT: To Reinvent or Evolve? Charting Course for Crocs"},"content":{"rendered":"<div id=\"pl-2726\"  class=\"panel-layout\" ><div id=\"pg-2726-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-2726-0\" ><div id=\"pgc-2726-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-2726-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-2726-1\" ><div id=\"pgc-2726-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-2726-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-top: 40px; padding-bottom: 0px; \" class=\"panel-row-style panel-row-style-for-2726-2\" ><div id=\"pgc-2726-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-2726-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-2726-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-2726-2-2\"  class=\"panel-grid-cell\" ><div id=\"panel-2726-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-2726-2-3\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-2726-2-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp; to see the report full size<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-2726-2-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-2726-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-2726-3\" ><div id=\"pgc-2726-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2726-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-2726-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Binder-18.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=240506359\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Binder-18.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-2726-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-2726-4\" ><div id=\"pgc-2726-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2726-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-2726-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-2726-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Yixuan Fang<br \/>\nYixuan Li<br \/>\nXimeng Liao<br \/>\nAnqi Wang<br \/>\n<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-2726-4-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Diversify<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Innovate<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Environment<\/span><\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-2726-4-0-3\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Crocs, a shoe brand known for its ugly appearance, has undergone a remarkable turnaround since its inception in 2002. The brand focused on simplifying its products and shaping its iconic and classic line(Danziger, 2023), which is still associated with the \"Classic Clog\" in the midst of the Generation Z trend. However, this marketing strategy will be challenged in the future, as the brand's image is tied to a single product, affecting public opinion and causing consumers to overlook other innovations. This homogenization is a direct result of Crocs' mixed performance in its six core markets, particularly the UK Statisia, 2024). <\/p>\n<p>Therefore, this raises a question for the future strategic development of Crocs: does the brand need to break stereotypes, reinvent its image and transform again?<br \/>\n<\/span>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. Created using FlowPaper Flipbook Maker &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Yixuan Fang Yixuan Li Ximeng Liao &hellip; <a href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-to-reinvent-or-evolve-charting-the-future-course-for-crocs-2\/\" title=\"FASHION PROJECT: To Reinvent or Evolve? Charting Course for Crocs\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":302,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2726","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: To Reinvent or Evolve? 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