{"id":478,"date":"2022-04-05T10:46:10","date_gmt":"2022-04-05T09:46:10","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=478"},"modified":"2022-04-05T10:46:10","modified_gmt":"2022-04-05T09:46:10","slug":"fashion-project-jack-wills","status":"publish","type":"page","link":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/","title":{"rendered":"Fashion Project: Jack Wills"},"content":{"rendered":"<div id=\"pl-478\"  class=\"panel-layout\" ><div id=\"pg-478-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-478-0\" ><div id=\"pgc-478-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-478-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 40px; \" class=\"panel-row-style panel-row-style-for-478-1\" ><div id=\"pgc-478-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-478-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 0px; \" class=\"panel-row-style panel-row-style-for-478-2\" ><div id=\"pgc-478-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-478-2-1\"  class=\"panel-grid-cell\" ><div class=\"panel-cell-style panel-cell-style-for-478-2-1\" ><div id=\"panel-478-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-478-2-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-478-2-2\"  class=\"panel-grid-cell\" ><div class=\"panel-cell-style panel-cell-style-for-478-2-2\" ><div id=\"panel-478-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-478-2-2-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-478-2-3\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-478-2-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp; to see the report full size<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-478-2-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-478-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-478-3\" ><div id=\"pgc-478-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-478-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-478-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/Group-7.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=2204051046\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/Group-7.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-478-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-478-4\" ><div id=\"pgc-478-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-478-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-478-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-478-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\"><\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-478-4-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Eilee Ezatpour<br \/>\nEmma Hunt<br \/>\nLydia Moxham<br \/>\nLauren Spenceley<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-478-4-0-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul class=\"upper\">\n<li><strong>Refocus<\/strong><\/li>\n<li><strong>Innovations <\/strong><\/li>\n<li><strong>Legacy<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-478-4-0-4\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>Established in 1999, premium high street brand Jack Wills rapidly rose in prestige for its strong British heritage values and iconic branding. In recent years, the brand has declined, losing their desirability, evident in its confused marketing strategies, adverse consumer perceptions and the widespread store closures. Therefore, it is recommended Jack Wills refocus their brand. By reframing on their true target market, they can meet consumer needs. Driven by their legacy, focuses on innovation and improved internal business operations, they can deliver exciting, seamless and memorable consumer experiences. Jack Wills is recommended to invest in sustainability strategies, delivering them in exciting ways to engage their Gen Z audience..<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. Created using FlowPaper Flipbook Maker &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Eilee Ezatpour Emma Hunt Lydia Moxham &hellip; <a href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/\" title=\"Fashion Project: Jack Wills\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":248,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-478","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: Jack Wills - FBT Graduate Showcase 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Jack Wills - FBT Graduate Showcase 2024\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. Created using FlowPaper Flipbook Maker &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Eilee Ezatpour Emma Hunt Lydia Moxham [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/\" \/>\n<meta property=\"og:site_name\" content=\"FBT Graduate Showcase 2024\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/\",\"url\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/\",\"name\":\"Fashion Project: Jack Wills - FBT Graduate Showcase 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show-2024\\\/wp-content\\\/uploads\\\/sites\\\/90\\\/2022\\\/05\\\/fullscreen.png\",\"datePublished\":\"2022-04-05T09:46:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show-2024\\\/wp-content\\\/uploads\\\/sites\\\/90\\\/2022\\\/05\\\/fullscreen.png\",\"contentUrl\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show-2024\\\/wp-content\\\/uploads\\\/sites\\\/90\\\/2022\\\/05\\\/fullscreen.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/fashion-project-jack-wills\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion Project: Jack Wills\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/#website\",\"url\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/\",\"name\":\"FBT Graduate Showcase 2024\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion Project: Jack Wills - FBT Graduate Showcase 2024","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/","og_locale":"en_GB","og_type":"article","og_title":"Fashion Project: Jack Wills - FBT Graduate Showcase 2024","og_description":"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. Created using FlowPaper Flipbook Maker &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Eilee Ezatpour Emma Hunt Lydia Moxham [&hellip;]","og_url":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/","og_site_name":"FBT Graduate Showcase 2024","og_image":[{"url":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/","url":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/","name":"Fashion Project: Jack Wills - FBT Graduate Showcase 2024","isPartOf":{"@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/#primaryimage"},"image":{"@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png","datePublished":"2022-04-05T09:46:10+00:00","breadcrumb":{"@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/#primaryimage","url":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png","contentUrl":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-jack-wills\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/"},{"@type":"ListItem","position":2,"name":"Fashion Project: Jack Wills"}]},{"@type":"WebSite","@id":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/#website","url":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/","name":"FBT Graduate Showcase 2024","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":0,"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/pages\/478\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-json\/wp\/v2\/media?parent=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}