{"id":484,"date":"2022-04-05T11:02:06","date_gmt":"2022-04-05T10:02:06","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=484"},"modified":"2024-05-06T03:53:17","modified_gmt":"2024-05-06T02:53:17","slug":"fashion-project-brandy-melville","status":"publish","type":"page","link":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-brandy-melville\/","title":{"rendered":"Fashion Project: Stone Island Strategic Development Report"},"content":{"rendered":"<div id=\"pl-484\"  class=\"panel-layout\" ><div id=\"pg-484-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-484-0\" ><div id=\"pgc-484-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-484-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-top: 40px; padding-bottom: 0px; \" class=\"panel-row-style panel-row-style-for-484-1\" ><div id=\"pgc-484-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-484-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-484-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-484-1-2\"  class=\"panel-grid-cell\" ><div id=\"panel-484-1-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-484-1-3\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-484-1-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp; to see the report full size<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-484-1-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-484-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-484-2\" ><div id=\"pgc-484-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-484-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-484-2-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.6 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Group-4.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=240506353\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Group-4.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-484-3\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-484-3\" ><div id=\"pgc-484-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-484-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-484-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-484-3-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\"><\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-484-3-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong><br \/>\nGeorgia Langton<br \/>\nGrace Duxbury<br \/>\nGrace Polston<br \/>\nAlice Hanscomb<br \/>\n<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-484-3-0-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul class=\"upper\">\n<li><strong> Expand <\/strong><\/li>\n<li><strong> Enhance <\/strong><\/li>\n<li><strong> Redefine <\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-484-3-0-4\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>Soon after being established in 1982, Stone Island attained a strong association with football hooliganism and has since faced difficulty in altering this perception. After being acquired by the Moncler Group in 2018, repositioning Stone Island within the \u2018new vision of luxury\u2019 has been identified as a goal. The implementation of four market development strategies will support this focus by expanding the target audience, enhancing its product portfolio, subsequently redefining the brand image. This will strengthen the brand\u2019s presence in the luxury market, providing incremental change to its overall image.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size<\/p>\n","protected":false},"author":248,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-484","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion Project: Stone Island Strategic Development Report - FBT Graduate Showcase 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/fashion-project-brandy-melville\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Stone Island Strategic Development Report - FBT Graduate Showcase 2024\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; 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