{"id":1362,"date":"2016-02-29T15:26:46","date_gmt":"2016-02-29T15:26:46","guid":{"rendered":"http:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/?p=1362"},"modified":"2016-02-29T15:26:46","modified_gmt":"2016-02-29T15:26:46","slug":"mondaymaterials-episode-18-rosy-boardman","status":"publish","type":"post","link":"https:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/mondaymaterials-episode-18-rosy-boardman\/","title":{"rendered":"#MondayMaterials Episode 18 – Rosy Boardman"},"content":{"rendered":"
\"A
A picture of Rosy taken for her blog.<\/figcaption><\/figure>\n

It’s time for Episode 18 of #MondayMaterials<\/a>, everybody! Thanks for joining us once again.<\/p>\n

We’re with Rosy Boardman today. Rosy recently finished her PhD here in the School of Materials<\/a> and is working here as a Lecturer. But that wasn’t how I actually first heard of her. In fact, after interviewing the amazing Victoria Magrath<\/a> for the blog, I was doing a little bit of Twitter search for similar bloggers when I came across Ro’s Tinted<\/a>. It was only after I’d been the site for a while that I realised that Rosy, the blog’s author, was one of our own.<\/p>\n

I immediately approached her for an interview and I’m glad I did. You can see why below:<\/p>\n

Hi Rosy \u2013 great to meet you. Thanks for taking part in the blog. Could you start by describing your research, for the layman, in ten sentences or less?<\/strong><\/h3>\n

Yeah, so I look at digital strategy and innovation, specifically applied to fashion retailers.<\/p>\n

So I look generally at online shopping and how consumers behave when they\u2019re shopping online. For instance, my PhD used eye-tracking technology and looked at how people shopped on the website. It looked at consumers across all age groups, twenty to seventy, and whether there were any differences. You know \u2013 does a twenty year old behave the same way as a seventy year old – things like that? So you could see exactly where they were looking on the page, and exactly where they weren\u2019t looking. So yeah, that\u2019s my research\u2026<\/p>\n

Brill, thanks. So can you tell us how your research can benefit the public?<\/strong><\/h2>\n