{"id":1439,"date":"2016-06-22T13:44:19","date_gmt":"2016-06-22T12:44:19","guid":{"rendered":"http:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/?p=1439"},"modified":"2016-11-29T10:09:47","modified_gmt":"2016-11-29T10:09:47","slug":"after-uni-with-amy-nicholson-part-2","status":"publish","type":"post","link":"https:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/after-uni-with-amy-nicholson-part-2\/","title":{"rendered":"After Uni with Amy Nicholson (Part 2)"},"content":{"rendered":"

Hi all. It\u2019s now a whole year since I finished my degree in Fashion and Textile Retailing<\/a>\u00a0with the School of Materials<\/a>\u00a0and I have fond memories of the final stages of the course. The deadlines, the all-nighters, the excitement of the DFB Degree Show<\/a>, and, eventually, the relief of the Materials Ball and knowing I had done all I could in my degree. All that was left was to wait for my results!<\/p>\n

\"Amy's
Amy’s profile picture with The Future Laboratory, courtesy of @dmcgofficial<\/figcaption><\/figure>\n

In September 2015 I started a year-long graduate scheme at a consumer insight and trend forecasting consultancy. The company helps brands from various sectors, including Michael Kors, Google, and Jameson\u2019s, future-proof their businesses.<\/p>\n

During the scheme I have been moving around the different areas of the business to gain a full understanding of how each department contributes to our deliverables. I took on the role of Client Services Manager as my first position, becoming a point of contact for clients and helping them to understand our future trends information. In this role I was researching and pulling together information from our vast database of insight to create a relevant package for clients. These packages would help them to better understand their consumers. Some of the more unusual requests I received included researching the future of milk and mattresses!<\/p>\n

After Client Services I worked on the editorial branch of the business, known as LS:N Global<\/a>. This is similar to WSGN<\/a>, but with a wider breadth of sectors such as beauty and fragrance, food and drink, and retail. This role gave me a chance to develop my writing skills as I submitted daily articles on the latest innovations and also wrote longer thought-leadership pieces. As part of the editorial team I was required to pitch stories on a daily basis. This required long hours of research and a constant refresh of the latest innovations.<\/p>\n

The knowledge gained during my degree came in very useful during the editorial part of my graduate scheme, providing many insights into the articles I wrote. I have written long-form articles on the rise of Athleisure and the current state of luxury brands adopting a fast-fashion mentality. The main highlights for me were the interviewing of CEOs of tech start-ups like Mondo and getting the inside scoop on Athleisure from the founders of Lulelemon sister company Kit and Ace.<\/p>\n

I was also fortunate enough to discuss the future of the traditional fashion calendar with Pascal Morand. Pascal is the Executive President of the f\u00e9d\u00e9ration\u00a0fran\u00e7aise de la Couture, du Pr\u00eat-\u00e0-porter des Couturiers et des Cr\u00e9ateurs de mode \u2013 the French equivalent of the British Fashion Council. In my role as a journalist I was also give press access to report on shows that brought together retail experts to discuss the latest innovations. These included summits like FashTech 2016.<\/p>\n

\"Company-wide
Company-wide ‘Eat Together’ with the editorial team, courtesy of @dmcgofficial<\/figcaption><\/figure>\n

After three months of working on the editorial arm of the business I moved into a new role in Strategy, working on bespoke strategic direction for clients. I was assigned one particular project, working with a major broadcaster with a digital-only youth channel who needed direction on how to conduct their marketing strategy. \u00a0As part of this work I was researching the future of digital entertainment and communication to a youth audience. This is a hugely exciting project to be a part of as the media landscape is changing at such a fast pace. \u00a0If you consider that Snapchat is only five years old and has just overtaken Facebook with daily video views of over 10bn, helping brands communicate in a new digital age is imperative to their future success. Alongside advances like Facebook Live, and with a wider adoption of AR & VR, traditional media and broadcasting companies cannot afford to ignore these major changes in how consumers engage with digital media.<\/p>\n

Having proven myself to be hard working and capable in my graduate role, I have been offered a permanent position as Junior Researcher with the Strategy team! As a company that covers 14 different sectors, my research is fascinating and can span hospitality, financial services, and Japanese beauty trends all in one week. I look forward to the next challenge that my new role throws at me and I hope to keep you updated in the ever changing world of trend forecasting!<\/p>\n

Thanks for reading.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hi all. It\u2019s now a whole year since I finished my degree in Fashion and Textile Retailing\u00a0with the School of Materials\u00a0and I have fond memories of the final stages of the course. The deadlines, the all-nighters, the excitement of the DFB Degree Show, and, eventually, the relief of the Materials Ball and knowing I had […]<\/p>\n","protected":false},"author":90,"featured_media":1444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[121],"tags":[12,205,206,16],"class_list":{"0":"post-1439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-alumni","8":"tag-fashion","9":"tag-fashion-retail","10":"tag-graduate-scheme","11":"tag-school-of-materials","12":"entry"},"yoast_head":"\nAfter Uni with Amy Nicholson (Part 2) - Department of Materials Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mub.eps.manchester.ac.uk\/uommaterialsblog\/after-uni-with-amy-nicholson-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After Uni with Amy Nicholson (Part 2) - Department of Materials Blog\" \/>\n<meta property=\"og:description\" content=\"Hi all. 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