fashion marketing
Window shopping – how our Fashion students are giving back
Welcome to Materials 7th February 2018
First year Fashion Business students have been using their fashion styling and visual merchandising skills to create eye-catching and appealing window and in-store displays from donated clothing at the British Heart Foundation (BHF) charity shop in Stretford Mall. Students were first of all given a mini-lecture on visual merchandising principles by Stephen Doyle, Senior Lecturer […]
Read this before you go sales shopping: the environmental costs of fast fashion
Materials World 8th January 2018
Dr Patsy Perry, Senior Lecturer in Fashion Marketing, warns of the damage fast fashion is having on the environment. Do we need to return to a Make Do and Mend mentality?